Project 2trde - Portfolio Case Study

What I worked on:

Web applications, Mobile applications, Internal projects, Identity, Prints, Prototypes, Website, Marketing assests

Company

2trde is committed to revolutionizing the auction market for used cars. Car dealerships receive a software platform on which B2B dealer auctions can be carried out individually

A strategic approach

Updated the interface for the most important user flows

Designing is the easy part, but actually implementing it into production takes a good team and an ongoing effort, luckily we had both at 2trde

Foundations

Sitemaps, styleguide and identity

Initially, I established a visual foundation to ensure design consistency and conducted an assessment of the existing role structures. Additionally, I laid the groundwork for a React component library, implemented through Storybook.

UI pattern solution

Long form navigation and editing

The car profile, a detailed form, was the project’s most critical section. I implemented a hub navigation to enable quick access to different sections, and structured the form into distinct parts for a more intuitive editing experience.

Role focused redesigns

Improvements on all roles

For our seller role besides the redesigns we implemented functionalities that will help the user evaluate better the price and also I created for new users an overview of the process.

Process overview video

Prototypes

Clickthrough prototypes

I focus on building prototypes for critical flows to improve communication and ensure seamless collaboration with business stakeholders and developers.

User testing

Multiple methods to test the product

We used different methods to test the product with users. The one that I used almost daily is hotjar.

Mobile app

Design consistency on the mobile app

I redesigned the native mobile so it is consistent with the main web app

Design assets

Holistic user experience

My focus includes creating interface design assets that contribute to seamless user interactions and strengthen the project’s qualitative appeal.

Marketing assets

Creative juices

I believe today’s creative professionals have the tools to develop a range of design assets for companies. My work typically includes creating motion graphics, videos, and various visual elements to support marketing efforts.